[美国] スープラSupra, スープラシューズ, スープラ スニーカー, スープ

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Under the influence of the financial crisis in 2009, Pou Chen Group, announced to take a diversified business strategy, change a single OEM model, Bao Yuan shoemaker concept to set up a company, sales of international brands and own brands.Three years, Bao Yuan shoemaker all the way to break expanding soil,Nike Shoes Australia, Nike Australia Online, Nike Free Run, Nike High Heels, Nike Running Shoes, Cheap Nike Shoes Australia, the tentacles to the major towns in the Pearl River Delta. According to the plan, Bao Yuan shoemaker on the basis of roots in the Pearl River Delta to the Yangtze River Delta, Bohai Bay economic circle of radiation, and rely on a strong manufacturing strength of the Pou Chen Group, the shift from manufacturing to create."A new enterprise-led domestic empire is gradually formed." Industry insiders said the Pou Chen Group strongly capture the Dongguan the Towns footwear retail market, is the "encircling the city" Rooted in town channels, and accelerate the establishment of a huge domestic empire. a new signal. In this context, Nike, Adidas sought a more sophisticated and the depth of the domestic sales channels. At this point, the Pou Chen Group, the flow for on the basis of the Pathfinder wins Road, creating a new domestic channel brands - Po shoemaker roots in 4 to 7, the town market. In 2009, Pou Chen International Group Managing Director and Chairman of Yue Yuen Industrial Group Tsai announced that the Pou Chen Group, will take a long-term strategy of diversification, change a single OEM model, and set up a company sells its products to Bao Yuan shoemaker concept.Caiqiong Wen told reporters, Bao Yuan shoemaker both by the well-known brands of Nike, Reebok, Li Ning Pou Chen Group, OEM, and PCC brand: such as sports lifestyle footwear brand FOOT SPORTS (fly Shibao), fashion shoes the brand RYEE (Rui Yi).Pou own brand is the Pou Chen Group, to start the domestic real starting point. "In the past, our foundry is passive and blind, now we have to fight for standing on both ends of the smile curve, to create its own brand, will further enhance our core values."
Caiqiong Wen said, his own brand of value-added products than The foundry is much higher gross margin than the OEM to be many times higher.However, as the OEM for Nike,スープラSupra, スープラシューズ, スープラ スニーカー, スープラ激安, スープラ販売, シューズ日本, Adidas and more than 60 brands worldwide, Pou Chen Group, to build their own brand exactly is a industry taboo. Pou Chen Group, General Manager David NF interviewed in the past even said that "to develop their own brand, a very high risk. If Pou develop their own brand, the primary problem is how to maintain a partnership with brands. Well-known world brands are the whole of its design secrets, know-how without reservation and the Pou share. The key lies in the different international brands and brand positioning, customer orientation and market positioning, the agent's international brand and own brand not only do not conflict also complementary. For example, the main features of the Nike brand products, Pou's own brand flagship leisure comfort; the Nike brand's target customers are young men, its own brand of target customers are 25 to 39-year-old women, in particular, was a housewife. Complementary international brand and own brand, not only there is competition, but through a combination of a variety of product lines to meet a family's one-stop consumer demand, multi-win-win situation. if the treasure into his own brand, it may become the enemy of the brand, but also the number one enemy, so that the brand's relationship can not be maintained. "Bao Yuan shoemaker across the red line of this cross between a brand customers and OEM business? Caiqiong Wen said that the Po-yuan shoemaker Sheng Road biggest difference is that the wins Road is a single-product stores, while the treasure $ shoemaker is a number of international brands and brand integration of multi-brand stores. "Caiqiong Wen said.
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