and return policies.

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Helen Dickinson, director General at BRC commented: “These figures highlight how the rapid evolution of multichannel is changing the face of shopping, particularly at Christmas. Rather than making multiple trips to the shops over the festive period, many of us planned ahead for our gift-buying and took advantage of retailers’ investment in services like click and collect so that they could cover off their festive spending at their convenience."
Men and women shop differently,Buy ipad air online, especially when shopping for home, or consumer electronics. Men know exactly what they are looking for, the size, shape, cost, and exactly where it is located in the store. Men normally will have first become aware of the item they want, such as a HDTV, from friends. Having been invited over to a friends house to watch the, big game. He will first be drawn to the size,  the quality of the picture, and he will view the TV from all possible viewing angles. They will discuss the technical aspects, the weight and delivery options, and at last will discuss the price, and where it was purchased. Men want to pick the item up, look at it, feel it, view it from every possible angle. These are also the reasons that most men do not utilize the Internet for shopping. The Internet is confusing,Theodore Lerner has had the g, you first must type in what you are looking for, men will normally type in short phrases such as, buy HDTV. This type of a search will generate thousands of confusing websites, after five minutes of reading titles that appear the same,Cheap apple iphone 5 for sale, he will become angry and frustrated, turn the computer off, head out to the car, drive down to his favorite electronics store and make his purchase.
British high street's felt the lack of shoppers more than out-of-town retail locations, which dropped 0.6 percent in December,Discount ipad 2 original, less than the three-month average decline of 1.2 percent, while retail footfall in shopping centers fell 1.5 percent in December.All seven regions surveyed reported a decline in footfall, and only one region in England reported footfall below the UK average,wholesale Macbook Pro outlet, the South West with a 3.4 percent drop.
The timing of Christmas was also a major factor behind peaks and troughs in shopper numbers during December – with the big day falling on a Wednesday many people held off on finalising their festive spending in the last few days. We saw in last week’s sales figures that the final result was respectable overall, with multichannel the ‘story of the season’. These figures similarly highlight that continuing caution and changing spending habits were central themes of Christmas trading in 2013.”
How do we overcome the natural instinct  of men regarding shopping over the Internet? The personal or consumer electronic he is looking for must be easy to find. The website must be easy to navigate, include pictures, ratings, technical information, and discount pricing. The shopping cart must be simple to use, and have an escape button, a button to empty the shopping cart, and return him to the shopping page. The escape button must be clearly marked, easy to recognize and use. Men will also look at the shipping charges, a shipping calculator would enhance his shopping experience, along with clearly marked, and readable, warranties, guarantees,[/url], and  return policies.
The most time consuming part of the manly process of making a purchase, is formulating a plan to get the approval of , The Keeper of the Vault, his wife. He must get her approval, or for the next 10 years, listen to the complaints and grumblings of his mate. Gaining approval prior the purchase is near to impossible. He will have to justify the cost, and the need for the new electronic device,[url=http://bbs.kakalean.com/home.php?mod=space&uid=67830]
,Discount ipod 5 original, this could take a considerable amount of time and energy. Sometimes it is better to beg forgiveness than to seek permission. Besides, once it is in the house, set-up, and running the possibility of returning it falls dramatically.
In order to motivate men to use the Internet, they must realize that they no longer need to clean-up, shower, shave, brush their teeth, change their clothing and most importantly, no longer need to accompany their spouse's shopping. The torment of spending hours and hours, going to each and every store in the mall, trying on ever other article of clothing, for five minutes at the Electronics store. They will be free to hang out in the comfort of their own home, wear their sweats, not miss the end of the big game on TV and once again have control of their lives.
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